Aspinal of London Marketing Strategy Report

A Three Year Marketing strategy for the luxury brand Aspinal of London and an insight into their current consumer as well as the target demographic. In this report I closely analysed Aspinal of London and strategically developed a marketing plan for them to utilise over a three year period to gain interest from Gen Z consumers as well as male. This report was sent to Aspinal of London where I then placed 2nd in the overall competition which gave me vital industry experience as well as presentation experience . Being able to present my work infront of industry professionals enabled me to gain vital feedback on my research and presentation skills and also helped me to work on my confidence in public speaking.